Homeowners may appear disinterested for many reasons – past experiences with pushy salespeople, feeling overwhelmed by technical jargon, or simply not yet seeing the value in a new HVAC investment. As a comfort advisor, your goal is to shift from a sales pitch to a helpful conversation tailored to their needs.

SilverBullet helps comfort advisors turn disinterest into curiosity by making the process feel safe, clear, and centered on the homeowner’s comfort—not the contractor’s agenda. It transforms a sales call into a helpful, trustworthy conversation.

This article was written by Matt Michel and published in the November 2006 edition of Contracting Business magazine.

You can view it on their website by clicking here.

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